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Hydrofleur Presented at WPC

Aroma ingredient with a very strong muguet note.

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By: Christine Esposito

Editor-in-Chief

At the World Perfumery Congress (WPC) in Nice, Bedoukian Research Inc. presented Hydrofleur, a new aroma ingredient with a very strong muguet note. Hydrofleur is the first commercial product to come out of the fragrance development collaboration between P2 Science, Inc. and Bedoukian started in 2014. The presentation was made by Dr. Robert Bedoukian, CEO, at a perfumer session of the WPC, which he hosted with Zerlina Dubois, master perfumer at Procter & Gamble. Hydrofleur was demonstr...

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